First off all let’s define what is a link exchange?
A link exchange Internet marketing campaign is the process
of exchanging hyperlinks with a quality site that is somehow
related to a company’s product or service.
It is easy to get link exchange partners when you have a
website that is getting alot of traffic and has a high page
rank with Google. What proves to be a little harder is
getting a quality link partner to link with your site
when you have little or no page rank and little or
I have found that giving incentives will help get the link
exchanges flowing and as your page rank increases
so will links with websites that have a higher page rank.
Here are 20 things you can do to get people
to link to your website.
1. When you visit a web site you’ve enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.
2. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.
3. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience.
4. Allow other people to publish your e-zine on their
web site. Include your web site’s ad and link in each
issue you publish. This may also help you increase
the number of people that subscribe to your e-zine.
5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site.
6. Start a members only web site. Tell visitors what’s
in your members only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site.
7. Trade other forms of advertising to people that
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, ebook
8. Allow other web sites to use your discussion board
for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or
banner ad at the top of the discussion board.
9. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.
10. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
11. Give away web space to people for free. Since
you are giving it away for free, request they link to
your site by placing your ad or banner to the site.